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How Branded Residences Are Redefining Noida: M3M’s Global Collaborations With Jacob & Co and Elie Saab

Branded residences are redefining Noida’s skyline, and M3M is at the heart of this transformation. With collaborations like Jacob & Co and Elie Saab, M3M is injecting global luxury standards, design flair, and investor interest into Noida’s premium property market, pushing it into the same league as Mumbai and Dubai.

Noida’s Rise as a Branded Luxury Hub

Once viewed mainly as a hub for affordable housing, Noida has undergone a remarkable evolution into a hotspot for luxury and branded residences. Fueled by improved infrastructure, proximity to Delhi, the upcoming Jewar Airport, and increasing high-net-worth population, it’s now attracting the country’s most affluent investors and brands.​​

Developers are collaborating with global fashion, watch, and hospitality labels to offer curated living experiences rather than just homes. These residences integrate architecture, design, and lifestyle into one ecosystem—offering a premium that translates into 30–40% higher capital appreciation and stronger brand value for investors.​

M3M and Jacob & Co: Crafting India’s Costliest Homes

M3M India has recently partnered with the legendary Swiss watchmaker Jacob & Co to launch a Rs 2,100 crore branded ultra-luxury residential project in Sector 97, Noida. The development, spread over 6 acres, will feature 3, 4, and 5 BHK homes priced between Rs 14–25 crore, hitting record levels of Rs 35,000 per sq ft—the highest ever in Noida.​

Phase I of the project includes 150 branded residences, with another 100 serviced residences in Phase II. The project aims to generate total revenue of Rs 3,500 crore. According to Jacob Arabo, founder of Jacob & Co, this partnership isn’t merely about constructing homes but “establishing a new benchmark for ultra-luxury living” in one of the world’s fastest-growing real estate destinations.​

This project signals a powerful message—the arrival of global luxury in Noida’s real estate scene. The design and pricing place it in the same league as exclusive international markets.



Elie Saab Residences: Haute Couture Meets Living Space

Adjacent to the Jacob & Co site, Smart World Elie Saab Residences in Sector 98 reflect another masterpiece of design and lifestyle collaboration. This project, a partnership between Smart World (a sister concern of M3M) and Lebanese designer Elie Saab, brings haute couture elegance into architecture, making it Saab’s first Indian residential collaboration.​

From custom interiors to iconic façade designs curated by global consultants, every detail embodies the fusion of fashion and real estate excellence. Elie Saab Residences are being positioned as “couture-inspired homes,” merging art, design, and modern convenience to attract elite global citizens.​

How Branded Residences Are Boosting Noida’s Real Estate Market

Branded residences are reshaping investor perception and significantly uplifting property valuations in Noida. The premium attached to international branding ensures higher demand, long-term appreciation, and global recognition.

According to Savills and Knight Frank, India’s branded residence segment is set to reach $5 billion by 2025, with Noida recording 20% annual growth driven largely by luxury collaborations like M3M–Jacob & Co and Elie Saab–Smart World.​

These projects not only set a design benchmark but also uplift surrounding micro-markets—raising land values, attracting retail and hospitality brands, and positioning Noida as the Gurgaon and Dubai of the next decade.



M3M’s Role in Redefining Noida’s Market

M3M’s consecutive luxury launches have propelled Noida into the spotlight. With a portfolio spanning 57 projects and a reputation for timely delivery, M3M is leveraging its brand partnerships to position NCR as a premier lifestyle destination.​

Its strategic focus on design-driven collaborations highlights a new philosophy: global luxury meets Indian ambition. Projects like Jacob & Co Residences don’t just cater to buyers—they attract global investors, NRIs, and premium developers, fueling an ecosystem shift across Noida’s high-end real estate sector.

Conclusion: The Globalization of Noida Real Estate

Branded residences are no longer just architectural marvels—they are economic catalysts. M3M’s international collaborations are accelerating Noida’s metamorphosis into a premium, globally recognized property hub. As luxury brands like Jacob & Co and Elie Saab set foot in Noida, they don’t just bring glamour; they bring credibility, confidence, and a new global identity to the city’s real estate landscape.


Own a Global Icon in Noida’s Skyline!
Join the elite circle of residents living in M3M’s branded collaborations with Jacob & Co and Elie Saab.
Book your appointment now for the most exclusive offers before they’re gone.
Contact Shobbit Jain | +91 98913 15550 | Srashti Realtors

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